You’ve launched a business.
Now let’s make it shine*
[*shine. ʃʌɪn/. verb: build awareness, boost sales and stand out in a crazy, crowded market]
launch campaigns, marketing strategy, lead generation, digital marketing, website, seo, email marketing, social media, content marketing, events.
launch campaigns, marketing strategy, lead generation, digital marketing, website, seo, email marketing, social media, content marketing, events.
Hey, I’m Kim Darragon and I’m a marketing and events consultant. I specialise in helping all sorts of small businesses, startups and ambitious entrepreneurs – particularly those from underrepresented backgrounds and immigrant founders in the UK and US – grow their profiles and see results.
Are you looking to launch a new business, product or service, or are you looking for an efficient strategy to scale your business? Want to set up or improve your digital game, from your website and email marketing, to social media? Keen to organise events? Awesome – I can help!
Where you might have seen me…
Review it.
Audits & recommendations. Have a sneaking suspicion your website, email marketing and social media aren’t working as hard as they could? Want to know where you’re falling short vis-à-vis traffic, conversions and engagement – and what you can do about it? I’ll carefully review your digital platforms and give feedback on everything from UX and content to SEO, along with advice on how to boost your performance. Think of it as hitting the refresh button.
Grow it.
One-off project management. Growing your business involves juggling a million tasks – including your marketing. The good news? You don’t have to do it alone. If you’re looking for a freelancer to strategise or run your next marketing campaign; set up or refresh your email marketing; optimise your e-commerce site to boost conversions and traffic; get an edge on social media by creating engaging content; or host successful events (and much more) – then I’ll help get you where you need to be.
Learn it.
Consulting & coaching. Sometimes all you need is an hour (or more!) with a marketing expert who's been there, done that, and knows her stuff inside-out. This is a one-on-one, power-hour session with a straightforward and practical approach – not 'death by PowerPoint’. Popular topics include marketing strategy development, brainstorming campaign ideas, launch planning and more. I’ll teach you the best practices for managing it all on your own.
Support it.
Fractional Head of Marketing services and part-time support. Need an experienced pro to guide your junior marketing team, lead a critical project or simply manage your marketing efforts? You can hire me as a contract consultant and I’ll dedicate 2-8 days per month or more to help you get the results you need. Let me take care of your marketing or strategically support or train your in-place marketing team so you can focus on doing what you do best – building a great business.
Train & inspire
Workshops, lectures, talks & events. Looking for a marketing consultant to speak at your next online or IRL event? I regularly join panel discussions and host workshops for teams and member communities on marketing for small businesses, entrepreneurship, freelance careers, founder immigrant journeys, and much more.
Small businesses & startups I’ve worked with…
Courier magazine
Monocle
Partnership Editions
Earl of East
La Basketry
Kankan
Leafage
Lily Vanilli
Bombom Market
Big Night
Arkitaip
Dawson Denim
What my clients are saying
“Kim asked the questions I was afraid to ask myself about my business. She helped me think clearly about how better to market my products and offered practical ideas to help me do so. She's dynamic, experienced, and laser-focussed on the details. I highly recommend her services to small businesses eager to sharpen & expand their digital impact.”
— Alex Robertson Textor, Founder of Fields & Stations
“In one day, Kim helped us to untangle and make sense of the monster that was our marketing strategy and also pinpoint clear, actionable ways to take our Instagram and email marketing to the next level. Her advice is digestible, judgment-free and left my brain buzzing with ideas – 10/10 would recommend!”
— Alice Warren, Marketing Manager at Migrateful
“I have collaborated with Kim across multiple partnership programmes, touching on topics such a female leadership in the workplace to assisting the next generation of creatives break into the industry. On all occasions Kim brings her brilliant enthusiasm and energy, always adding great value to projects. I look forward to working with her on further projects to come!”
— Samantha Wallace, International Marketing at Squarespace
Want the experience of an in-house head of marketing but without the cost?
— I can supercharge your ongoing project, work wonders on a one-off mission, host in-depth training sessions or act as a bolt-on to your existing team.